“Through neuroscience, I turn executives, managers and entrepreneurs into catalysts for lasting collective and organisational performance.”
Professional Business Coach (ICF credential in progress), certified NeuroCoach, speaker, entrepreneur and founder of SMARTE Coaching. Before supporting others, I first transformed myself.
Human first!
I support executives, managers, entrepreneurs and their teams. My tool: the SMARTE method. My key to transformation: neuroscience.
Executives, managers, teams, public speaking: individual or group support to transform postures for the long term.
See the coaching services →Emotional intelligence, stress management, conflict management, leadership, neuroscience: short, practical formats you can apply straight away.
See the training courses →Six resilience programmes, from Leader to Expert level, to anchor the SMARTE method and pass it on in your turn.
See the programmes →Before I was a coach, I was a child who doubted himself. The SMARTE method was born from my life. A difficult childhood, disappointments, inner blocks, trials. And, every time, the decision to get back up.
My childhood was very difficult. It left me with what many people know in silence: a lack of confidence, low self-esteem, a shyness that makes you lower your eyes. At that age, few would have bet on me.
Years later, with a degree in logistics and transport, I am working in shipping agency services within the Bolloré Africa Logistics group. Then a heartbreak turns everything upside down. It could have extinguished me. It wakes me up. I rebel, look for answers and discover coaching. It is during my training that I become aware of a new reality: I carry immense potential within me.
I resign. A leap into the unknown, for the shy child I once was. I go into referral marketing and bring together a community of more than 800 people which, in seven months, generates a turnover of $1,350,000. The potential was very real.
I then create my own companies: Smart Shopping, then the Smart Global Concepts group, which I have led since 2020 and which is developing GLOMARI (Global Market International). And life tests me as never before: bank loans, new disappointments, human resources difficulties, family constraints. The trials keep coming. I stay standing.
In those years, one person stays by my side from beginning to end: my mother. She supports me when everything is shaking. She weeps for me. She holds firm, with me. She is my anchor, and one of my greatest reasons to keep going. It is to honour her that I committed to an MBA and a DBA: my way of saying thank you.
What allows me to get back up, I find in neuroscience and cognitive-behavioural approaches. I apply them to myself first: understanding my reactions, undoing my blocks, building new habits. And it works. What transformed me, I now know I can pass on.
One day, I ask myself the question everyone should ask: what allowed me to stay standing when everything pushed me to give up? I find six strengths, present at every stage: strategy, motivation, agility, resilience, transparency and excellence. I give them a name: SMARTE.
The shy child has become a determined man. Today, I describe myself as one of the most resilient young African entrepreneurs: with humility, because every trial I overcame has built me. From my childhood to this day, it is in everything I have been through, and in the neuroscience that transformed me, that I find my strength. I first tested this method on myself; today I put it into practice in my training courses and coaching. I support entrepreneurs, executives, organisations and individuals, with particular attention to those who, like me, had a difficult childhood. My book “L’Entrepreneur audacieux” (The Bold Entrepreneur) tells this story.
If you recognise yourself in this story, remember this: where you are today is a starting point. What I did, you can do. And you can do it with support.
What enabled me to hold on is a set of reflexes that can be learned, grounded in neuroscience, and that I pass on today.
A trial can become a starting point, provided you know what to do with it.
Potential is activated and made to last through a method.
Solid support changes everything, in life as in business.
Founder and trainer. Launch of the six resilience programmes and their certifications.
MBA in Human Resource Management and DBA in Executive Leadership, in progress, with Swiss International Management Academy (Switzerland). A commitment made in tribute to my mother.
Project lead, Human and Organisational Transformation: I design the association’s training, coaching and transformation programmes.
Chief Transformation Executive: design and delivery of transformation and certification programmes across Africa.
Founder and Expert Trainer: design and delivery of certifying courses in leadership, entrepreneurship, human development and digital marketing.
Head of Smart Global Concepts Group SARL and of the development of GLOMARI.
Founder.
In seven months: a community of more than 800 people, generating $1,350,000 in turnover.
Six years in shipping agency services, within the group.
Logistics and Transport, specialising in Maritime and Port Expertise.
“Transformation begins with the experience of those who lived it before teaching it.”
Achille SATIEU
A 5-step method and a 7-day programme, by Coach Achille SATIEU, certified NeuroCoach. Get it right away, free of charge.
A first free conversation is enough to clarify your goals and find out which SMARTE programme suits you. WhatsApp: +237 699 41 57 49
Human first!
L’alliance du Coaching, du Leadership et du Digital pour révéler votre potentiel et accélérer votre réussite.
Une séance découverte gratuite de 30 minutes pour identifier le parcours fait pour vous. L’humain d’abord, Human first !
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