SMARTE (Strategy · Motivation · Agility · Resilience · Transparency · Excellence)

Stand firm in adversity. Bounce back. Succeed for the long term.

SMARTE Coaching supports organisations, executives, entrepreneurs and teams with a unique method: six levers to turn every setback into a springboard, and one key to activate them: neuroscience.

Human first!

Participants gathered at a SMARTE Coaching training course
They trust usLe GrilladinUnivers d'ImpactGLOMARILearning Coach, official partnerInternational Learning Coaches Foundation, accreditation of our partner Learning CoachFACOP, partner
About us

What is resilience?

It is the ability to take a shock, adapt to it and come out stronger than before. One day, cash runs short, the team splits, the exam is failed, a life trial arrives. On that day, anyone can feel stuck or want to stop everything. The good news: resilience can be learned, and we train you in it.

SMARTE Coaching is an African human transformation concept, born in Douala and designed for the whole continent. Our conviction: we develop people, and people build the company, society and the nation.

Why resilience

The number one skill in a world that is constantly changing

Economic crises, digital transformation, pressure on results: uncertainty has become the norm. What allows you to come back stronger is resilience. And resilience can be learned.

Organisationsmust grow in an unstable environment while keeping their talent.
Managersare caught between leadership’s demands and their teams’ exhaustion.
Entrepreneursface failure, tight cash flow and uncertainty on their own.
Employeeslive with stress, overload and changes imposed on them.
Young peopleface academic pressure, then the struggle to find their place in working life.
Each of uswill one day go through a trial that can turn everything upside down.
Our areas of work

Six programmes, one method

Each programme is designed for a specific audience, with its own tools and its own four-level certification. Not sure which one fits? Take the free resilience test (6 minutes).

For companies

Discover our coaching, training and support services

Stress, conflict, overwhelmed managers, divided teams, changes that are hard to anchor: for every human challenge in your company, there is an answer.

The SMARTE method

Six pillars for complete resilience

SMARTE acts on all six levers at once. That is what makes its results last.

SStrategyThe direction
MMotivationThe purpose
AAgilityThe adaptation
RResilienceThe rebound
TTransparencyThe trust
EExcellenceThe progress
Our key to transformation

Neuroscience, the key that activates the six pillars

The SMARTE method tells you what to work on. Neuroscience explains how change takes root. That is the difference between a simple realisation and a transformation that lasts.

Understand

How your brain reacts to stress, failure and change, and how to give your willpower the right support.

Unlock

Spot the automatic thoughts and beliefs that hold you back, with tools drawn from cognitive-behavioural approaches.

Anchor

Build new habits through practice and repetition, until they hold by themselves.

Achille SATIEU is a certified NeuroCoach and a practitioner of cognitive-behavioural approaches. Meet the coach →

Measured results

A 4-step approach, measured by the SMARTE Index

Every programme begins and ends with the SMARTE Resilience Index, a questionnaire that assesses the six pillars. You measure your progress in concrete terms; a company measures its return on investment.

Diagnosis

The SMARTE Index and an interview to understand your situation.

Intervention

The programme suited to your audience and your goals.

Measurement

A new SMARTE Index to measure the progress made.

Follow-up

Up to 6 months of follow-up included, to anchor the changes.

SMARTE Coaching certifications

One certification per programme, in four levels

Leader, Coach, Mentor, Expert: gain recognition for your skills in organisational, managerial, entrepreneurial, professional, academic or personal resilience. For companies, the Resilient Organisation label is currently being designed.

Coach Achille SATIEU
The coach

Achille SATIEU, The Transform’Actor

“Through neuroscience, I turn executives, managers and entrepreneurs into catalysts for lasting collective and organisational performance.”

Professional Business Coach · ICF credential in progressCertified NeuroCoachSpeakerFounder of SMARTE CoachingMBA & DBA in progress

Coaching and support

  • Certified NeuroCoach: Neuroscience Coach Certification, Efficient Coach (programme accredited by CPD, CMA, IPHM and ICAHP)
  • Practitioner of cognitive-behavioural approaches (CBT)
  • Professional Business Coach: ICF (International Coaching Federation) training completed, credential in progress
  • Certified Life Coach
  • Certified Learning Coach
  • Public speaking coach – Toastmasters International, Pathways “Presentation Mastery” path

Training and consulting

  • Speaker
  • Certified training consultant in instructional design
  • Certified digital marketing consultant
  • Certified OKR Leader
  • Trainer in leadership, entrepreneurship and human development

Entrepreneur and business leader

  • Founder of SMARTE Coaching
  • Founder and Expert Trainer at Global Training Academy (GTA) since 2023
  • Project lead, Human and Organisational Transformation, at Univers d’Impact
  • Creator of the SMARTE method and of the programme Le Puissant Orateur (The Powerful Speaker)
  • Author of 3 books

Academic studies in progress

  • MBA in Human Resource Management
  • DBA in Executive Leadership
  • Swiss International Management Academy (Switzerland)
Cover of the guide “How to manage my emotions”
Free guide

How to manage my emotions in difficult moments with neuroscience

A 5-step method and a 7-day programme, by Coach Achille SATIEU, certified NeuroCoach. Get it right away, free of charge.

Download my free guide“How to manage my emotions”
Frequently asked questions

Your questions, our answers

The essentials about our services, our method and how to work with us.

SMARTE Coaching and its services

What is SMARTE Coaching?

SMARTE Coaching supports people and organisations who want to stand firm in adversity, bounce back and succeed for the long term. Based in Douala, we work through coaching, training and resilience programmes, with a method of our own: the SMARTE method, activated by neuroscience.

Who are your services for?

Companies and organisations, executives, managers, entrepreneurs and professionals. The Academic Resilience and Personal Resilience programmes, intended for pupils, students and individuals, are delivered under licence.

What is the difference between a service and a resilience programme?

A service (coaching, training or tailored support) responds to a specific situation in your company. A resilience programme transforms a group around the six SMARTE pillars, over a period tailored to its needs, and leads to a certification.

What services do you offer companies?

Five types of coaching: organisational, executive, managerial, team and public speaking. Five training courses: emotional intelligence, stress management, workplace conflict management, leadership and managerial performance, neuroscience (three levels). And tailored support, which combines coaching, training and workshops over time. See all our services →

What is the difference between public speaking training and public speaking coaching?

Training passes on the techniques: structuring a speech, working on voice, eye contact and gestures. Coaching, intended for executives, managers and entrepreneurs, works on the speaker’s inner state: it goes back to the roots of the fear, often linked to childhood or to an unpleasant experience, and draws on neuroscience and cognitive-behavioural approaches (gradual desensitisation, cognitive restructuring) to break mental barriers, face the fear of public speaking and of other people’s judgement, and rebuild confidence and self-esteem. Discover public speaking coaching →

The method and the results

What is the SMARTE method?

A transformation system built around six complementary pillars: Strategy, Motivation, Agility, Resilience, Transparency and Excellence. Each pillar has its objective, its tools and a specific result. Discover the method →

What role does neuroscience play in your work?

It is our key to transformation. The SMARTE method says what to work on; neuroscience and cognitive-behavioural approaches explain how change takes hold: understand how the brain reacts, unlock what holds people back, then anchor new habits that last.

How do you measure results?

Our approach follows four steps: diagnosis, intervention, measurement and follow-up. The programmes start and end with the SMARTE Resilience Index, a questionnaire that assesses the six pillars: you measure your progress in concrete terms, and a company measures its return on investment. Follow-up, offered for up to 6 months, then anchors the changes.

What indicators do you use to measure results with the SMARTE method?

We measure on three fronts, with indicators agreed with you from the diagnosis.

  • For the individual: their SMARTE Resilience Index score, pillar by pillar, before and after the support, and progress on the goals they set themselves.
  • For the team: the quality of communication, the number of conflicts, engagement and meeting deadlines.
  • For the company: the indicators it already tracks, such as absenteeism, staff turnover, workplace climate, customer satisfaction or achievement of targets.

We record these figures at the start, at the end and during follow-up, so you can see in black and white what has changed.

Do your programmes lead to a certification?

Yes. Each programme leads to a four-level certification: Leader, Coach, Mentor and Expert, for example ‘Leader in Managerial Resilience’. For organisations, the Resilient Organisation label is currently being designed. See the certifications →

Who delivers the services?

The services are designed and delivered under the direction of Coach Achille SATIEU, Professional Business Coach, certified NeuroCoach and certified Life Coach. His ICF (International Coaching Federation) credential, the global benchmark for professional coaching, is in progress. Meet the coach →

In practice

How do I know which service or programme is right for me?

Two free tools guide you: the resilience test (6 minutes) for the resilience programmes, and the needs registration form (4 minutes) for services intended for companies. A free 30-minute discovery session then clarifies your situation and your goals.

What formats do you offer?

Keynote talk (1 to 2 hours), half-day workshop, 1 to 2-day training course, resilience programme of tailored length, one-to-one or team coaching, and organisational support over 6 months to 1 year.

Do you work in person or online?

Both: in person in Douala, Yaoundé and wherever you are, online or in a hybrid format depending on your availability.

Are coaching sessions confidential?

Yes. One-to-one sessions are strictly confidential: this is a basic rule of professional coaching.

How much does it cost?

The fee depends on the format, the duration and the number of participants. After the free discovery session, we send you a proposal suited to your needs.

Do you offer training to become a coach?

Yes. The Expert level of our certifications opens the way to delivering a programme under a SMARTE Coaching licence. In partnership with Learning Coach, we also offer an international certifying course for Learning Coaches.

How do I get in touch?

By WhatsApp on +237 699 41 57 49 or through the form on the Contact page. We start with a free 30-minute discovery session. Contact us →

What if the next crisis became your next springboard?

A resilience diagnosis for companies, a free discovery session for individuals: let’s talk about your situation. WhatsApp: +237 699 41 57 49

Human first!

Book my conversation

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