About us

We transform women and men so that they stand firm when everything is shaken

SMARTE Coaching is an African human transformation concept, born in Douala and designed for the whole continent. Our speciality: resilience, the kind that shows on the day the trial arrives.

Human first!

Participants gathered at a SMARTE Coaching training course
Why we exist

Many are still standing, but running on empty

In companies, in families, in classrooms, people are suffering in silence. They keep moving forward, but they are wearing themselves out.

The managercaught between pressure from the top and a tired team, who no longer knows how to hold everyone together.
The employeewho goes to work with a knot in the stomach, between overload, tension and changes imposed from above.
The entrepreneuralone with failure, tight cash flow and the judgement of others.
The executivewho carries everything, decides alone and has no one to talk to.
The student or young graduatewho doubts themselves after a failure or months without a job.
Each of uson the day a life trial breaks our momentum and shakes everything.

These people have the intelligence and the courage. With bearings and tools, they get through the trial. We built our programmes for them: to help them hold on, get back up and reach their goals.

The concept

What is resilience?

Resilience is the ability to take a shock, adapt to it and come out stronger than before. It is continuing to move forward, clear-headed, when circumstances turn against you.

1

Hold on

Stay on your feet and keep a clear head when the pressure rises: a deadline that falls, a client who leaves, a piece of bad news.

2

Bounce back

Get back up after failure with your confidence intact, and set off again with a plan.

3

Grow

Draw a new skill from every trial, so that the next one finds you better prepared.

Resilience is within everyone’s reach: it is a set of reflexes that can be learned and trained, like a muscle. Neuroscience helps us understand how the brain reacts under pressure, and how to build new habits that last.

And you?

The day the trial arrives

Everything seems to hold, then one day cash runs short, the team splits, the exam is failed, the job is cut. On that day, even the strongest can feel stuck, want to walk away or give up. That is human. And that is precisely where resilience is built.

What you may be going through

  • You wake up at night thinking about work or the bills.
  • You have been putting off a hard decision for weeks.
  • You carry everything alone, smiling in front of others.
  • You sometimes wonder whether to stop everything.

What you can regain

  • See the situation clearly and name the problem.
  • Stay calm and decide, even with little information.
  • Adjust your plan and set off again.
  • Get back up, learn and move forward, better prepared.

You can do it, and it can be learned. We measure your resilience with the SMARTE Resilience Index, then we train it with you, pillar by pillar.

Our choice

Why we chose resilience

Because Africa builds in uncertainty

On our continent, people often build with limited means, in unpredictable markets, with funding that is hard to obtain and a large young population looking for its place. The one who succeeds is the one who gets back up every time.

Because technology speeds everything up

Digital tools and artificial intelligence transform jobs within months. Competition is now one click away, anywhere in the world. New skills are needed: learn, adapt and start again, constantly.

Because our founder lived it before teaching it

Achille SATIEU knew hardship before he knew the stage. From that journey came the SMARTE method: Strategy, Motivation, Agility, Resilience, Transparency, Excellence. Six pillars to turn every trial into a springboard.

Meet the coach →
Our conviction

Human first!

It is women and men who bring machines, budgets and strategies to life. That is why we chose to focus on people.

  • We develop people, and people build the company.
  • We develop people, and people deliver the results.
  • We develop the leader, and the leader builds the nation.
  • We develop people, and people build society.
What guides us

Our values

Integrity

We say what we do and we do what we say. We promise what we can deliver.

Quality

Every engagement is prepared, measured and improved. You know where you started and where you have arrived.

Creativity

Practical tools and lively teaching, designed for the realities of the African field.

Excellence

We demand of ourselves what we teach: keep learning, keep improving, aim higher.

Humanity

The person comes before the figure. You transform, for the long term, those you respect.

Impact

A successful transformation shows in behaviour and in results.

Our vision

By 2037: at least 10,000 people certified every year in Africa

In our programmes, we have seen executives, managers, entrepreneurs and young people transform the way they decide, lead and get back up. So we decided to open the SMARTE method to as many people as possible. To get there, we transform people who, in turn, will transform others.

20Experts, who supervise the Mentors and roll out the programmes
100Mentors, who develop and guide the Coaches
1,000Coaches, who each support 10 people a year
10,000people certified every year

These figures are our goal for 2037: the course we have set for the continent.

Who it is for

A recommended programme for every role

Large company, SME, employee, student or private individual: everyone finds the programme that fits their situation.

Every programme leads to a certification in four levels: Leader, Coach, Mentor, Expert. See the certifications →

Cover of the guide “How to manage my emotions”
Free guide

How to manage my emotions in difficult moments with neuroscience

A 5-step method and a 7-day programme, by Coach Achille SATIEU, certified NeuroCoach. Get it right away, free of charge.

Download my free guide“How to manage my emotions”

And you, how will you react when the trial comes?

In 6 minutes, discover your SMARTE Index and the programme made for you.

Human first!

Install the SMARTE Coaching app

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SMARTE Coaching app

Your resilience coach, always in your pocket

Install the free app: resilience test, programmes, certifications and contact, one tap away from your home screen.

Free · Android and iPhone